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Are You Suffering from Rampant Individualism?

By Joe Brewer on Saturday March 25th, 2017

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The Pandemic that is Loneliness

Do you suffer from loneliness? Feel isolated and distant from other people? Do you long for connection? Strive and hope to be noticed? To be loved? To be heard? To be touched? To be seen?

Well, you are not alone. Or perhaps I should say, your feeling of being alone is shared by millions of others.

In truth, this loneliness is a pandemic — a cultural sickness that goes by the name ‘Individualism’ — which is the widely held belief that human beings are individual selves, living out isolated lives in their own personal bodies. This belief is profoundly at odds with everything that is known about human nature, yet it still persists and has been built into the social DNA of our modern world, to such an extent that it feels like common sense.

Wired for Connection

Ask any psychologist about the human mind and they will tell you we are wired for human connection. We feel a strong foundational need for belonging. This need is so fundamental that newborn children who are not given physical contact are much more prone to immune failure and can even die from the torment of their isolation.

Similarly, the sociologists among us will attest that the fundamental unit of human existence is the small group and not the individual. We are who we are because of who we associate with. This ‘cliquishness’ is well known in high schools around the world. There are the jocks and nerds, the gamers and book worms. Every trope found in teen movies has a basis in reality.

Cliques are everywhereOur need to belong drives us to form cliques which, ironically, generate separation.

This tendency to form groups is so automatic; so deeply ingrained, that hierarchies arise (along with the tensions that come with them) around such arbitrary things as the color of one’s skin, the uniform a person is wearing, which dialect they speak, or any of a thousand other distinguishing factors meant to separate us from them.

The Effects of Large-scale Individualism

So what happens when a social world is built up around the false belief in rugged individualism? People in such a world will paradoxically activate their innate social tendencies to create distance and isolation — to begin feeling separate and alone because that is what everyone else around them is doing. The predictable outcome will be heightened anxiety and stress, a greater likelihood of depression and, in extreme cases, suicide. The pitting of one against another in the hierarchies that quickly form between people.


This happens because humans think in terms of groups. When we frame the world as comprised of individuals, these ‘islands’ of individuality become the conceptual units on which the social world is built up. Individuals are treated as the ‘us’ and the ‘them’ of the culture in which this habit of thinking has become dominant.

The individuals ARE the groups in this kind of world. This can be seen in the ‘me against the world’ mindset that treats the self as one group pitted against all others — a prison created within the mind of an individualist, to wall themselves off from the pain of bad relationships they seek to avoid. In the end, all they really do is hurt themselves and make it impossible to nurture healthy relationships with others.

Connect for well-beingContact and connection are essential to the well-being of newborns and adults alike.

The Beginnings of Narcissism

Over time, the sickness of excessive individualism gives rise to a self-reinforcing pattern of chronic narcissism. Greed becomes exalted and a goal in itself — rising eventually to be the principal measure of health and well-being. To be king (or queen) of the mountain is the very definition of success in an individualistic society.

The focus on materialism (he who dies with the most toys wins) is also a natural and expected outcome of social isolation. A child who cannot find comfort in the affections of family or friends will look for it outside of themselves. They will seek it in the things they can acquire, to fill the void left where their basic humanity was neglected. In this way, an individualistic society becomes obsessed with material gain — with all the environmental and social harms that come with it.

The First Step Toward Healing

The first step toward healing is to recognize the problem. We can unplug from our smartphones, look up from our tablets, and see that the tiny islands of humanity around us are actually vast webs of interdependence. Our bodies are ongoing physical exchanges of nutrients, energy and molecules with every bite we take in, exhaled in every breath we let out. Similarly, the ‘self’ we know to be who we are, is made up of aspirations from those who have inspired us — the role models who we want to be.

Awareness is keyThe first step is to recognize your disconnection, so you can interrupt it.

I am the janitor in my high school, who knew how to listen when a troubled teen needed someone to talk to. I am the nice old lady down the street when I was a kid, who really knew where her roots were.

I am also the people I aspire not to be. My father wasn’t emotionally present after my parents divorced, so I will be damn sure that I am there for my own children. The same can be said for the bad teachers who lectured me but were not able to convey knowledge or wisdom. I won’t be one of those when I share what I have learned about life and the world! See how it works? The ‘me’ is really a ‘WE’.

To be Human is to be Connected

This is how it has always been. The great lie of individualism is that it masks the communities within us. It conceals how we are composites of the good and the bad in others who have touched our lives. We truly would have died if no one touched us after we were born. Because to be human is to be connected.

Onwards, fellow humans.

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Words By Joe Brewer

Originally posted on Art + Marketing, When the art of marketing is more like just plain ole art, the science of marketing just makes more $$$.

 

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  • Jean Beardsall

    I really like this article. Its is really relevant to me and answers questions I’ve had on my mind for a while.

  • Karen Ingraham

    I can understand the need for social connection. But if you live in an area where you cannot relate to your neighbors, it’s best not to interact actively. And I can’t just up and move to a new community. They are nice people here, but hubby and I already know we’re considered odd, outsiders even though we’ve lived here for 20+years. I’m not about to give up my empirical evidence and subsume it to please others.

  • Frank Burton

    “alone” is only one “l” away from “all one”. I feel that it’s more a matter of knowing who we really are (not this body, this mind / personality, nothing that is changeable, but rather that which does not change). Once we deeply know that it becomes irrelevant if we are alone or with others. We know that all is One in its myriad manifestations and we automatically feel connected to life and everything around us. That path is not for everyone and requires periods of introspection, silence, solitude and stillness.

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