Wetiko – The Downfall of Humanity?

By Alnoor Ladha & Martin Kirk on Monday June 5th, 2017

Capitalism, Mind Viruses and Antidotes for a World in Transition

It’s delicate confronting these priests of the golden bull
They preach from the pulpit of the bottom line
Their minds rustle with million dollar bills
You say Silver burns a hole in your pocket
And Gold burns a hole in your soul
Well, uranium burns a hole in forever
It just gets out of control.
~ Buffy Sainte-Marie, The Priests of the Golden Bull

What if we told you that humanity is being driven to the brink of extinction by an illness? That all the poverty, the climate devastation, the perpetual war, and consumption fetishism we see all around us have roots in a mass psychological infection? What if we went on to say that this infection is not just highly communicable but also self-replicating, according to the laws of cultural evolution, and that it remains so clandestine in our psyches that most hosts will, as a condition of their infected state, vehemently deny that they are infected? What if we then told you that this ‘mind virus’ can be described as a form of cannibalism. Yes, cannibalism. Not necessarily in the literal flesh-eating sense but rather the idea of consuming others — human and non-human — as a means of securing personal wealth and supremacy.

You may dismiss this line of thinking as New Age woo-woo or, worse, a lefty conspiracy theory. But this approach of viewing the transmission of ideas as a key determinant of the emergent reality is increasingly validated by various branches of science, including evolutionary theory, quantum physics, cognitive linguistics, and epigenetics.

The history of this infection is long, strange, and dark. But it leads to hope.

Brink of extinction?Are we on the brink of extinction?


Viruses of the Mind

The New World fell not to a sword but to a meme. ~ Daniel Quinn

One of the most well-accepted scientific theories that helps explain the power of idea-spreading is memetics.

Memes are to culture what genes are to biology: the base unit of evolution. The term was originally coined by the evolutionary biologist, Richard Dawkins, in his 1976 book, The Selfish Gene. Dawkins writes, “I think that a new kind of replicator has recently emerged… It is still drifting clumsily about in its primeval soup, but already it is achieving evolutionary change at a rate which leaves the old gene panting far behind.” He goes on:

Examples of memes are tunes, ideas, catch-phrases, clothes fashions, ways of making pots or of building arches. Just as genes propagate themselves in the gene pool by leaping from body to body via sperms or eggs, so memes propagate themselves in the meme pool by leaping from brain to brain, via a process which, in the broad sense, can be called imitation.

One of the high priests of rationalism, the scientific method, and atheism, is also the father of the meme of ‘memes.’ However, like all memes or ideas, there can be no ownership in a traditional sense, only the entanglement that quantum physics reminds us characterizes our intra-actions.

Of course, similar notions of how ideas move between us have been around in Western traditions for centuries. Plato was the first to fully articulate this through his Theory of Forms, which argues that non-physical forms — i.e. ideas — represent the perfect reality from which material reality is derived.

Memetics is responsible for how we perceive the worldMemetics is the replication and transference of ideas. It drives cultural evolution.

Modern articulations of the Theory of Forms can be seen in Pierre Teilhard de Chardin’s idea of the Noosphere (the sphere of human thought) and Carl Jung’s Collective Unconscious, where structures of the unconscious are shared among beings of the same species.

For those who prefer their science more empirical, the growing field of epigenetics provides some intellectual concrete. Epigenetics studies changes in organisms caused by modification of gene expression rather than any physical alteration of the gene itself. In other words, how traits vary from generation to generation is not solely a question of material biology but is partly determined by environmental and contextual factors that affected our ancestors.5

The Mind-Based Nature of Creation

We did not think of the great open plains, the beautiful rolling hills, and the winding streams with tangled growth as ‘wild.’ Only to the White man was nature a ‘wilderness’ and only to him was the land infested by ‘wild’ animals and ‘savage’ people. To us it was tame. Earth was bountiful and we were surrounded with the blessings of the Great Mystery. Not until the hairy man from the east came and with brutal frenzy heaped injustices upon us and the families we loved was it ‘wild’ for us. ~ Luther Standing Bear, Land of the Spotted Eagle6

Many spiritual traditions, including Buddhism, Sufism (the mystical branch of Islam), Taoism, Gnosticism, as well as many Indigenous cultures, have long understood the mind-based nature of creation. These worldviews have, at their core, a recognition of the power of thought-forms to determine the course of physical events.

See beyond the memeA mind-based creation (idea) changed our natural habitat to ‘the wilderness’.

Various First Nations traditions of North America have specific and long established lore relating to cannibalism and a term for the thought-form that causes it: wetiko. We believe understanding this offers a powerful way of understanding the deepest roots of our current global poly-crisis.

What is Wetiko?

Wetiko is an Algonquin word for a cannibalistic spirit that is driven by greed, excess, and selfish consumption (in Ojibwa it is windigo, wintiko in Powhatan). It deludes its host into believing that cannibalizing the life-force of others (others in the broad sense, including animals and other forms of Gaian life) is a logical and morally upright way to live.

Wetiko short-circuits the individual’s ability to see itself as an enmeshed and interdependent part of a balanced environment and raises the self-serving ego to supremacy. It is this false separation of self from nature that makes this cannibalism, rather than simple murder. It allows — indeed commands — the infected entity to consume far more than it needs in a blind, murderous daze of self-aggrandizement.

In his now classic book Columbus and Other Cannibals, Native American historian, Jack D. Forbes, describes how there was a commonly-held belief among many Indigenous communities that the European colonialists were so chronically and uniformly infected with wetiko that it must be a defining characteristic of the culture from which they came. Examining the history of these cultures, Forbes laments, “Tragically, the history of the world for the past 2,000 years is, in great part, the story of the epidemiology of the wetiko disease.”

Wetiko - greed and supremacyWetiko is a Native American term for the cannibalistic spirit of greed and supremacy. Artwork by Liana Buszka

This framing belies the extent of the wetiko infection in the invader culture. So blinded were they by self-referential ambition that they could not see other life as being as important as their own. They could not see past ideological blinders to the intrinsic value of life or the interdependent nature of all things, despite this being the dominant perspective of the Indigenous populations they encountered. Their ability to see and know in ways different from their own was, it seems, amputated.

The Sickness of the Human Psyche

Memes can spread at the speed of thought but they usually require generations to change the core characteristics of cultures. What we can say is that the fingerprints of wetiko-like beliefs can be traced at least as far back as the Neolithic Revolution, when humans in the Fertile Crescent first learned to dominate their environment by what author Daniel Quinn calls ‘totalitarian agriculture’ — i.e. settled agricultural practices that produce more food than is strictly needed for the population, and that see the destruction of any living entity that gets in the way of that (over-) production — be it other humans, ‘pests’ or landscaping — as not only legitimate but moral. The wetiko meme has almost certainly existed in individuals since the dawn of humanity. It is, after all, a sickness that lives through and is born from the human psyche. But the origin of wetiko cultures is more identifiable.

And although wetiko cannot be pathologized along geographic or racial lines, the cultural strain we know today certainly has many of its deepest roots in Europe. It was, after all, European projects — from the Enlightenment to the Industrial Revolution, to colonialism, imperialism, and slavery — that developed the technology that opened up the channels that facilitated the spread of wetiko culture all around the world. In this way, we are all heirs and inheritors of wetiko colonialism.

We are all host carriers of wetiko now.

Infected with wetikoWetiko disables us from seeing the value of life; the interdependent nature of all things.

Wetiko Capitalism: Removing the Veils of Context

I don’t know who discovered water, but I can tell you it wasn’t a fish. ~ Attributed to Marshall McCluhan

When Western anthropologists first started to study wetiko, they believed it to be only a disease of the individual and a literal form of flesh-eating cannibalism. On both counts, their understanding was, if not wrong, certainly limited. They did, however, accurately isolate two traits that are relevant for thinking about cultures: (1) the initial act, even when driven by necessity, creates a residual, unnatural desire for more; and (2) the host carrier, which they called the ‘victim,’ ended up with an ‘icy heart’ — i.e. their ability for empathy and compassion was amputated.

Modern capitalism is rife with wetiko nature. Its insatiable hunger for finite resources; its disregard for the pain of groups and cultures it consumes; its belief in consumption as savior; its overriding obsession with its own material growth; and its viral spread across the surface of the planet. It is wholly accurate to describe neoliberal capitalism as cannibalizing life on this planet. It is not the only truth — capitalism has also facilitated an explosion of human life and ingenuity — but when taken as a whole, capitalism is certainly eating through the life-force of this planet in service of its own growth.

Of course, capitalism is a human conception and so we can also say that we are phenomenal hosts of the wetiko mind virus. To understand what makes us such, it is useful to consider a couple of the traits that guide the evolution of human cultures.

Modern capitalism is rife with wetiko natureModern capitalism is rife with wetiko nature.

We really are products of our environment, and so it should be taken as inevitable that those who live in a wetiko culture will manifest, to one degree or other, wetiko beliefs and behaviors.

Looking through the broader contextual lens, we must also account for the self-perpetuating nature of complex systems. Any living network that becomes sufficiently complex will become self-organizing, and from that point on, will demonstrate an instinct to survive.

The Drive to Survive

In the same way that a colony of bees will instinctively house its queen in the deepest chambers of the hive, so a complex adaptive system buries its most important operating logic furthest from the forces that can challenge them. This means two things: first, it means sitting the logic in the deep rules that govern the whole. Not just this national economy or that, this government or that, but the mother system — the global operating system. And second, it means making these rules feel as intractable and inevitable as possible.

So what is this deep logic of the global operating system? It comes in two parts. First, there is the ultimate purpose, which we might call the Prime Directive, which is to increase capital.

The nature of complex adaptive systemOur global operating system buries its logic far from forces that can challenge them.

Then, there is the logic for how we, the living components of this system, should behave, which we would summarize with the following epithet:

Selfishness is rational and rationality is everything; therefore selfishness is everything.

This dictates that if we all prioritize ourselves and maximize our own material wealth, an invisible hand (ah, what a seductive meme!) will create an equilibrium state and life everywhere will be made better. We are pitted against each other in a form of distributed fascism where we cocoon ourselves in the immediate problems of our own circumstances and consume what we can. We then couch this behavior in the benign language of family matters, national interests, job creation, GDP growth, and other upstanding endeavors.

Seeing Wetiko: Antidote Logic

Launch your meme boldly and see if it will replicate — just like genes replicate, and infect, and move into the organism of society. And, believing as I do, that society operates on a kind of biological economy, then I believe these memes are the key to societal evolution. But unless the memes are released to play the game, there is no progress. ~ Terrence McKenna, Memes, Drugs and Community

A key lesson of meme theory is that when we are conscious of the memetic viruses, we are less likely to adhere to them blindly. Conscious awareness is like sunlight through the cracks of a window.

Open your eyesWhen we are conscious of the memes, we can see through them.

Thus, one of the starting points for healing is the simple act of ‘seeing wetiko’ in ourselves, in others, and in our cultural infrastructure. And once we see, we can name, which is critical because words and language are a central battleground. To quote McKenna again:

The world is not made of quarks, electromagnetic wave packets, or the thoughts of God. The world is made of language… Earth is a place where language has literally become alive. Language has invested matter; it is replicating and defining and building itself. And it is in us.20

His last line is critical for exploring our own agency in the replication of wetiko. We are all entangled in the unfolding of reality that is happening both to and through us. In place of traditional certainties and linear cause-and-effect logic, we can recast ourselves “as spontaneously responsive, moving, embodied living beings — within a reality of continuously intermingling, flowing lines or strands of unfolding, agential activity, in which nothing (no thing) exists in separation from anything else, a reality within which we are immersed both as participant agencies and to which we also owe significant aspects of our own natures.”21

If wetiko exists, it is because it exists within us. It is also entangled with the broader superstructure, relationships, and choice architecture that we are confronted with within a neoliberal system on the brink of collapse.

What We Resist, Persists

Forbes reminds us that we cannot ‘fight’ wetiko in any traditional sense:

One of the tragic characteristics of the wetiko psychosis is that it spreads partly by resistance to it. That is, those who try to fight wetiko sometimes, in order to survive, adopt wetiko values. Thus, when they ‘win,’ they lose.

A lot of reform-based initiatives, from the sharing economy to micro-lending, have succumbed to the co-optation and retaliation of wetiko capitalism. However, once we are in the mode of seeing wetiko, we can hack the cultural systems that perpetuate its logic.

Language has taken on a life of its ownThe world is made of language… it is replicating and defining and building itself.

For those of us on the outside, we can organize our lives in radically new ways to undermine wetiko structures. The simple act of gifting undermines the neoliberal logic of commodification and extraction. Using alternative currencies undermines the debt–based money system. De-schooling and alternative education models can help decolonize and de-wetikoize the mind. Helping to create alternative communities outside the capitalist system supports the infrastructure for transition. And direct activism, such as debt resistance, can weaken the wetiko virus, if done with the right intention and state of consciousness.

We have to simultaneously go within ourselves and the deep recesses of our own psyches while changing the structure of the system around us. Holding a structural perspective and an unapologetic critique of modern capitalism — i.e. holding a constellational worldview that sees all oppression as connected — serves our ability to see the alternatives, and indeed, all of us, as intricately connected.

Plato believed that ideas are the ‘eyes of the soul.’ Now that the veils obscuring wetiko are starting to be lifted, let us give birth to, and become, living antigens; embracing the polyculture of ideas that are challenging the monoculture of wetiko capitalism. Let us be pollinators of new memetic hives built on altruism, empathy, inter-connectedness, reverence, commonality, and solidarity. And let us re-embrace the ancient futures of our Indigenous ancestors that represent the only continuous line of living in symbiosis with Mother Nature. The dissolution of wetiko will be as much about remembering as it will be about creation.

Words By Alnoor Ladha & Martin Kirk

Originally posted on



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9 Comments on "Wetiko – The Downfall of Humanity?"

newest oldest most voted

“Our identification of wetiko as an evil to eradicate, establishes a
polarizing duality that ultimately perpetuates wetiko’s existence. We,
the ‘good guys’, aspire to rid ourselves of the ‘bad’ wetiko. But wetiko
is simply one way we wannabe ‘good guys’ have unwittingly manifested
our being. Such is the nature of the insidiously cyclic ‘wetiko reboot’,
of which there are infinite forms, from conspicuous hubris to
camouflaged convolutions, that all guarantee wetiko’s survival. Let’s
examine a few……”


Maua Faleauto

The massive investment of Wall Street in amoral Artificial Intelligence exceeding University research funding in moral AI is telling. As the last day of amoral humanity ends due to AI extermination, the dying will proudly claim, ” That’s my boy.”


Brilliant. Thanks for the analogies and the hope for relief.

Gai Waterlow
Gai Waterlow

I agree ❤️

Gai Waterlow
Gai Waterlow
Language and unconscious education of our generations imho have led most people to sit on the fence in regard to taking full responsibility for all of their choices and instead we blame one thing or another and we turn toward selfishness most of the time. Now language has created another species as Books are outnumbering everything else on our planet. I’m proud to say the most profound lessons I’ve received were when my butt was perched peacefully upon Mother Earths Body, breathing deeply together. I’m grateful for all the humane choices I’ve made that have kept me in close connection… Read more »
Gai Waterlow
Gai Waterlow

PS I’ve heard that we Humans will be recorded in our history books as “The Age of Barbarianism”, very fitting from my perspective. Humans are a lethal virus about to succeed in wiping themselves out for the sixth time. And perhaps after Mother Earth has recovered from our ignorance following another 10,000 years of healing and rejuvenation we may begin again? Bahahaha what a joke! Will we ever ‘learn’.

Annemieke Akker
Annemieke Akker

Beautiful! It brings so much harmony and inner peace!


We have bought into this pursuing wealth at all cost because our savings and retirement, our security, is tied to financial markets. As we see the devastation of environment and wars for resources maybe people will accept that wealth is not something to be admired but a symptom of mental illness.